Steel Productions


Welcome to Steel

We are a photographic and film production company based in Cape Town. We love what we do - producing across the entire African continent, surrounding islands & anywhere your brief may take us. This is production perfection in Africa! For more news on what we've been up to, browse through our portfolio below or Contact Us

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Volkswagen Germany x Polo Beats

Photographer Frederic Streicher always goes the extra mile on his shoots to ensure perfection in the results and this one was no different. When two very successful brands come together to collaborate, one can always expect greatness with a whole lot of fun. This campaign had so many element and...


Our first shoot with photographers MierswaKluska and KMS was an absolute pleasure. A beautiful thorough brief and careful preproduction process meant a seamless shoot and fantastic results from this super organised team. The lovely shoot with beautiful local locations, an abundance of light, great...


From the country side to the coast, mountains and more, Cape Town has it all. This campaign brief took full advantage of the fact and was all about the journey between our destinations and the rich fulfilment that goes hand in hand with exploration. Its always a pleasure welcoming Andreas Lind back...


The middle of our bright summer was the perfect time to shoot this Rexona campaign. The shoot focused on real situations which were joyful moments in the life of real people were portrayed. A South African and Nigerian cast were selected to be used in these African...

Cape Iced Tea

It thrilled us to receive a brief for a UK based brand marketing one of our favourite South African exports - Rooibos Tea. Intrepid photographer Sam Robinson wanted to follow his passion for authentic experiences and our production team set off on a road trip up the Cape coast with him and a...

Louis Vuitton Les Parfums

For the nostalgic feel that Louis Vuitton was after for their new Les Parfums launch, they were looking for a tall dramatic waterfall to recreate an image from the fifties. We sent our producers off the beaten path in search of the perfect location which was later found in Mpumalanga. Having...

Ahlens Fashion & Interior

The beautiful pieces from Ahlens speak for themselves, however we must mention how much fun we have with such an easy breezy team. They create such a beautiful scenes that make you want to sit down, relax and enjoy the...
Regatta Prof10

Regatta Professional

The UK’s number 1 outdoor clothing brand returned to shoot their professional wear range. Was great having them back twice in a season and happy to see the brand growing within the various departments/ranges. The range represents 40 years of experience in keeping all hard working...
Mens_General Cycle_3


The sports brand who sees things a little differently came to Cape Town once again. There is definitely adventure in the air when the name Dare2B is whispered. We get very excited here at Steel to see the storyboard and where our next adventure will take us. The brief was captured beautifully by...

Regatta Retail & Professional

We welcomed back our longest standing client for another adventure - this time heading further afield to the Drakensberg Mountains as well as covering a huge variety in and around Cape Town. The family-owned outdoor company is amongst the most popular in the leisurewear market and have a new...
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